Cinémoi, an innovative 24-hour network dedicated to curated films, high couture and international lifestyle, tailored to discerning U.S. viewers, premiered in 20 million households in the U.S. on DIRECTV Channel 259 on September 17, 2012.
And the network - nestled among Turner Classic Movies, Fox Movie Channel, WE TV and BBC America - has been making a splash ever since. More than just a movie channel, Cinémoi offers a lens to the world at large - introducing American audiences to outstanding vintage movies and contemporary films, and transporting viewers to the most glamorous world events and exotic destinations.
Elegant in tone, Cinémoi is defined by high-quality content - in contrast to sensationalized, manufactured reality shows. U.S. Cinémoi viewers can enjoy daily afternoon and evening movies, primarily in English, ranging from CinéEpics to CinéFemmeFatale, CinéDrama, CinéRomance and CinéMidnight, to CinéFilmNoir, CinéBioDocs, CinéRebels, CinéCouture and CinéIcons. Such films as Contempt with Brigitte Bardot and Jack Palance, the Sundance hit Forty Shades of Blue, starring cult actor Rip Torn, Roman Polanski’s Repulsion with Catherine Deneuve, Gilda and The Lady from Shanghai featuring screen siren Rita Hayworth, romantic dramas such as Two Lovers with Joaquin Phoenix, Redacted by Brian De Palma, Fellini: I’m A Born Liar by Damian Pettigrew, and Alegria with Frank Langella.
“We’re committed to offering high-quality entertainment with unparalleled style and elegance as a network of choice for a breadth of American viewers, both those who fondly remember the Golden Age of Hollywood, and contemporary audiences as well,” said Rod Sherwood, CEO of Cinémoi North America.
With its own top-quality in-house production arm, Cinémoi is also creating a slate of original programming, from Unfinished Business with Isiah Thomas to Ambassador's Roundtable, hosted by former Ambassador to the UN Stuart Holliday.
In addition, seeking to be a preferred TV destination that goes behind the scenes of major global film festivals, including Cannes, Venice, Berlin, Rio, Toronto and London, the network’s CinéCouture programming profiles fashion icons such as Karl Lagerfeld and Jean Paul Gaultier, who called Cinémoi, “The most stylish channel.”
Also, traversing fashion weeks from New York to London, Milan to Paris, Cinémoi will visit culturally rich destinations (CinéCities) and profile the world’s top chefs and most exquisite restaurants (CinéCuisine).
And Cinémoi Kids, along with showing family-oriented movies in the afternoon, early evening and weekend slots, airs children’s morning programming daily, including such beautifully crafted European animation as Babar, Magic Roundabout, Jacques Cousteau’s Ocean Tales and Lucky Luke.
Special programming also includes Earth From Above, a daily show that educates and inspires through environmental themes. “We envision Cinémoi as a magnetic destination for quality-seeking audiences. Its mission is to provide a window to a world of curated films, romantic and exciting adventures, elegant and exclusive world events,” stated Daphna Edwards Ziman, president of Cinémoi, North America.
The creative force behind the U.S. launch of Cinémoi, Ziman is a diversely experienced music label founder, film and television executive, and critically acclaimed New York Times best-selling author. She discovered Cinémoi while on a European tour to promote her novel, The Gray Zone.
The European network established a reputation from its May 2009 launch as a coveted entertainment brand recognized for outstanding programming, expertly curated films and successful collaborations with the finest talents across entertainment, fashion, art and culture. A premium European channel, Cinémoi, as re-imagined by Ziman for U.S viewers, is a more accessible, innovative network, with a website (www.CinémoiUS.com) that provides a global platform for much of its best programs.
And through a partnership with the former DIRECTV leading executive and Westwood One Chief Rod Sherwood, who serves as the chairman and CEO, and Oliver Bengough, the British- based entrepreneur and visionary owner of Mint Entertainment, based in the UK, the vision of Cinémoi North America has become a reality.
“Our vision is to continually bring the exciting world of Cinéma and fashion to people’s homes across America in a way that has never been seen before,” says Olly Bengough, founder of Cinémoi.
Included in the founding team of Cinémoi is Noreen Harrington, former chief of hedge funds at Goldman Sachs, whom Ziman describes as “the wind beneath our wings.” Says Harrington, “The vision of Cinémoi ignites a newly-found excitement about the future of television. The emergence of Cinémoi on DIRECTV is the beginning of a new era in quality and imaginative media.”